Dr. Dennis Aigner, Profesor de la Universidad de California presenta:

"Corporate Social Responsibility and the Bottom Line"

"Over the past 15 years, more and more major international corporations have pledged to do business in an environmentally and socially responsible way. At this point in time, CSR is firmly established as a mainstream aspect of business strategy, though firms differ substantially in their abilities to make it "pay".

In this presentation, we discuss why this has happened, we summarize the debate over CSR as an appropriate goal for businesses to pursue, we outline the academic literature and present other evidence linking financial returns to environmental and social performance, we briefly discuss CSR and banking, and, finally, we highlight the areas of business operations where it is most likely to find payoffs from being more environmentally or socially responsible."