La División Académica de Ingeniería en conjunto con la División Académica de Administración y Contaduría, extienden una cordial invitación a participar en la plática que impartirá el Profesor Kenneth Kraemer de la Universidad de California en Irvine (EEUU), el próximo Lunes 6 de Diciembre en punto de las seis de la tarde (6:00pm) en la Sala de Conferencias de Río Hondo.

Título de la plática:
Who Captures Value in a Global Innovation Network? The Case of Apples iPod

Resumen: Innovation is often touted as a key driver of economic growth, but when firms operate within production and innovation networks that span national and firm boundaries, the question arises as to who actually benefits from innovation. Is it the home country of the innovating firm, the country where the innovative product is manufactured, or the countries that supply the key high value components? To unravel that question, we move away from macroeconomics and down to a micro-level analysis of one well-known innovative product, the Apple iPod. The iPod is designed and marketed by an American company, assembled by Taiwanese manufacturers in China, and includes key parts from Japanese, Korean and U.S. suppliers. So who captures the value generated by this hugely successful innovation? This paper develops a framework for analysis based on financial measures of value capture, and uses that framework to study one iPod model to provide one perspective on these questions.

Kenneth L. Kraemer is a Research Professor in the Paul Merage School of Business, Associate Director of the Center for Research on Information Technology and Organizations (CRITO), and Co-Director of the Personal Computing Industry Center (PCIC) at UC Irvine. He has conducted research on the management of computing in organizations for more than 40 years. He is currently studying the globalization of knowledge work and innovation, the offshoring of new product development, the dynamics of computing in organizations, and the business value of IT and national policies for IT production and use.

Professor Kraemer is the author or co-author of 15 books, including recently published titles such as Global E-Commerce: Impacts of National Environment and Policy (Cambridge University Press, 2006), and Asias Computer Challenge: Threat of Opportunity for the U.S. and the World? (Oxford University Press, 1998).

He has written more than 165 articles, many on the computer industry and the Asia-Pacific region, that have been published in journals such as Communications of the ACM, MIS Quarterly, Management Science, Information Systems Research, The Information Society, Public Administration Review, Telecommunications Policy, and Policy Analysis.

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