Impartida James Pick, Profesor Visitante de la Universidad de Redlands.

Abstract
The wireless cell phone market has experienced phenomenal growth over the last decade. This seminar analyzes the technology factors that companies considered important in deciding to adopt and deploy wireless devices designed for mobile telephony and data services, the extent of current use of wireless cell phones, the extent of existing utilization and/or planning for web-enabled cell phone use, the constraining factors in their deployment decisions, how such decisions are made, and the practical technology implications for decision-making. The conceptual model combines the TAM and innovation diffusion models, adding the factors of security, cost, reliability, digital standards, technology product suitability, and future web connectivity. Case study methodology is utilized for five manufacturing and technology firms. A key finding is that the most important decision factors are security, reliability, and web connectivity. Of somewhat lesser importance is cost. Factors that were moderate or low were scalability, bandwidth, and digital standards. Although the current uses are dominated by voice, web-enabled capability dominates future decision-making. By area of business activity, cell phone use is most prevalent in sales, marketing, executives, and IT. The possible shift in business activity areas due to web enabling is analyzed. The practical implications for firms making technology adoption decisions are discussed.